TRAVEL TRADE ASSOCIATION
To develop and promote travel trade at global, there are several international, national and regional travel trade promotion organizations and associations such as WTO, PATA, ASTA, IATA, and ICAO.
Apart from these promotional organisations, there are several travel trade organizations which specifically deal with travel agency and tour operation business at regional, national and global level.
Travel trade organisations provide a common platform to solve Travel Company’s various problems such as HRD, financial, marketing, safeguard of interests, lay down code of ethics, and also helps the agency on a variety of travel issues. Moreover, travel trade associations are helpful to the travel agency and tour operation businesses for contribution towards the tourism industry.
The travel agency and tour operators primarily supplies services in the market for tourism products. it has been observed that they cannot work in isolation; they must be interlinked with other travel trade organisations to achieve the objectives.
Moreover, they must be supported by the other organisations to meet the changing market demands.
Thus, they must be supported by the trade associations to protect their interest, solve problems and market their product &services at global level. In this module we have understood that there are various travel trade associations to regulate and help the travel agency and tour operation businesses in the healthy promotion and development.