BARTENDER AS A SALES PERSON

BARTENDERS ARE RESPONSIBLE FOR:

  1. Creating drinks,
  2. managing inventory, and
  3. Providing excellent customer service.
  4. They must be knowledgeable about a variety of alcoholic beverages and be able to make recommendations to customers.
  5. must also be familiar with food menus with pairing
  6. Bartenders are not only responsible for preparing drinks but also for upselling them.

UPSELLING TECHNIQUES:

  1. Whether it’s recommending a specific brand or offering discounts on featured items, bartenders need to use their persuasive skills in order to increase sales and provide excellent customer service at the same time.
  2. it also involves forming relationships with customers. The relationship between a bartender and customer can be complex, especially when it comes to sales.
  3. Bartenders often use subtle sales techniques that encourage customers to order more than they originally intended. They may start off with a friendly introduction and small talk, which helps to establish trust and rapport with the customer. Bartenders also focus on using positive body language and facial expressions to draw customers in. Additionally, they can make suggestions about food or drink combinations
  4. Bartenders have an advantage over traditional salespeople because they are able to observe customers’ behavior and suggest relevant purchases based on their preferences. This allows them to make more targeted recommendations that are better suited for each individual customer’s needs. Additionally, bartenders often possess a great deal of product knowledge, making them well-equipped to answer any questions customers may have about products or services being offered.
  5. Sales-oriented bartenders are individuals who have mastered both the art of mixing drinks and the art of selling them. These professionals often have to be adept at marketing and customer service, as well as having great knowledge of alcohol and beverages. To become a sales-oriented bartender, specialized training is necessary.
  6. creating relationships with regular customers is key to boosting revenue for bartenders. Developing loyalty programs or offering discounts during happy hour can all lead to more sales over time as customers come back more often and spend more money each time they visit the bar. Building relationships also helps create word-of-mouth recommendations which is one of the most powerful forms of marketing for businesses.

MAIN CHALLENGES

  • The main challenges of being a sales-oriented bartender is knowing when to push for additional purchases from customers. On one hand, bartenders need to be able to suggest items and upsell drinks, food, and other services in order to make more money. 
  • involves understanding how different types of customers interact with an establishment. Knowing which customers prefer which drinks or what specials they like helps bartenders increase their sales potential while also providing good customer service. Additionally, understanding customer behavior and preferences during peak hours can help bartenders better plan their staff scheduling needs so that they have enough bar staff available when needed most.
  • Bartending requires skillful balancing between providing excellent customer service and making sure that every sale opportunity is maximized – something that takes time and practice for anyone in the role.

WHAT MAKES FOR A SUCCESSFUL SALES-ORIENTED BARTENDER:

 few key elements include:

1) Being able to read customer body language and understand their needs and desires;
2) Offering personalized recommendations that cater to the customer’s tastes;
3) Creating an inviting atmosphere that encourages customers to buy more.

  • By mastering these skills, bartenders can turn their service into a successful sales career. Additionally, bartenders should also stay up-to-date on current trends, such as craft cocktails or local specialties, which can help increase their credibility and knowledge of the industry. With the right combination of expertise and enthusiasm, bartenders have the potential to thrive in the world of sales.
  • Being a successful salesperson requires hard work and dedication, but it can be rewarding too. For those looking to make the most out of their bar experience, exploring this new field could be a great opportunity for both personal growth and professional advancement.

Therefore, it is safe to say that bartenders are indeed salespeople too!.